Case Study: Granite State College achieves turbo-charged enrollment growth and increased online visibility with HubSpot

Granite State College - Customer Case Study

Granite State College, a public institution in the University System of New Hampshire serving over 3,400 students annually, sought to expand access to higher education and accelerate enrollment growth. To supplement traditional marketing tactics and boost awareness, the college adopted HubSpot in 2014 to modernize its digital outreach.

Using HubSpot’s marketing platform—particularly content and SEO tools plus training resources—Granite State College strengthened its website and blog presence to attract and engage prospective students. The platform helped build online visibility and support ongoing enrollment efforts by integrating content strategy with practical SEO and marketing workflows.

Granite State College