Case Study: Golf Genius Software triples online traffic and achieves a 114% increase in new leads with HubSpot

Golf Software Company Triples Online Traffic and Generates 114% New Leads Inbound Marketing

Golf Genius Software is a small U.S. company that provides cloud-based tools for managing golf trips, leagues and events (GolfTripGenius, GolfLeagueGenius and the new GolfEventGenius). As they prepared to launch a second product, their lean marketing team struggled with limited lead tracking, poor insight into online behavior and a website that required developers for every change—making it hard to run and measure campaigns.

They implemented HubSpot and built persona-driven campaigns using landing pages, lead management and automated workflows to capture and nurture prospects based on all online interactions. The result was a dramatic increase in performance: direct traffic rose 367% and new contacts grew 114%, enabling them to scale marketing across multiple products and launches.

Golf Genius Software

Billy Condon

Director of Marketing