Case Study: Glofox achieves 4x customer growth and 6x website traffic with HubSpot

Glofox Gets Ahead with the HubSpot for Startups Program to Increase Customers by 4X

Glofox, founded in 2014, provides SaaS management tools for gyms and fitness studios but was relying on a high-cost direct sales model and disconnected tools (Google Sheets, Google Analytics) that produced data overload without actionable insight. Rapid momentum revealed the need to build a scalable inbound engine to generate better-quality leads and lower acquisition costs.

Joining HubSpot for Startups in June 2015, Glofox moved marketing and sales onto HubSpot—using the Blog App, landing pages, Social Inbox, forms, smart CTAs, workflows and the CRM—to segment buyers and automate tailored nurture paths. The change drove a 6X increase in website traffic, a 74% rise in leads, 4X more customers, 16% month-over-month revenue growth and a 50% cut in sales acquisition costs, while improving lead quality and targeting high-converting niches like yoga studios.

ABC Glofox

Conor O’Loughlin

Founder