Case Study: GlobalWebIndex achieves 3x leads and 3x website traffic with HubSpot

GlobalWebIndex Triples Leads with HubSpot

GlobalWebIndex is a London-based data technology company that provides digital consumer insight to clients such as Twitter, Google and Microsoft. Despite producing high-quality reports, white papers and infographics, its marketing was “scrappy” and spread across tools like MailChimp, Hootsuite and WordPress, leaving the company without a structured approach to lead generation, scoring or closed-loop analytics.

After implementing the HubSpot Marketing Platform in 2013, GlobalWebIndex centralized blogging, landing pages, Smart Content/CTAs, email nurturing and Salesforce integration, building a 48,000-contact database and enabling personalization, lead scoring and A/B testing. The outcome: leads tripled, website traffic tripled, organic traffic increased 300%, referral traffic doubled, and marketing–sales collaboration and measurable, closed-loop analytics improved significantly.

GlobalWebIndex

Ali Little

Product and Marketing Director, GlobalWebIndex