Case Study: ArjoHuntleigh doubles website traffic and optimises marketing strategy with HubSpot

Global Medical Technology Company Optimises their Marketing Strategy using HubSpot

Arjo (ArjoHuntleigh) is a global medical technology company headquartered in Malmö, Sweden. Historically reliant on traditional outbound marketing, the team struggled to measure campaign impact and had little visibility into marketing ROI.

With help from online partner Zooma, Arjo adopted inbound methodology and implemented HubSpot during a website redesign; the platform now supports daily activities like blogging and landing-page creation. The change doubled website traffic, clarified where to focus marketing efforts, and increased reach and business growth, making their marketing far more effective.

ArjoHuntleigh

Paul Wilkinson

Global Online Marketing Manager, ArjoHuntleigh