Case Study: GigMasters (the every-event marketplace) achieves faster customer onboarding and increased retention with HubSpot (marketing & CRM platform)

GigMasters improves customer on-boarding and increases customer retention with HubSpot

GigMasters, part of XO Group, is an online marketplace that connects party planners and hosts with entertainers and event services. With a lean sales team and a patchwork of marketing tools plus an in‑house CRM, GigMasters struggled to capture incoming leads and scale efficiently using a traditional outbound approach.

Adopting HubSpot’s all‑in‑one marketing, sales, and CRM platform gave GigMasters marketing automation, centralized lead capture, and workflows to onboard and educate new customers. The result was shorter sales cycles, faster lead management, higher retention, a larger customer base, and the ability to onboard close to 1,000 vendors for a new marketplace (The Bash) in just a few months.

GigMasters

Rick Buckholz

Director of Sales and Marketing