Case Study: Giant Swarm achieves 32% higher conversions and faster, personalized marketing with HubSpot

Giant Swarm Personalizes their Marketing with HubSpot

Giant Swarm is a Germany-based managed Kubernetes provider serving enterprise customers across the DACH region. Their small marketing team relied on developers to make even minor website updates on a GitHub-based site, creating delays, limiting testing and personalization, and raising security and GDPR concerns — so they needed a secure, flexible CMS that would empower marketers without adding developer overhead.

They migrated to HubSpot CMS Hub (integrated with Marketing and Sales Hub) with help from a HubSpot partner, going live in under three months. Marketing can now build and track multichannel campaigns quickly, personalize buyer journeys, and hand higher-quality leads to sales; results include the lead conversion rate rising from 15% to 32.5% and an 11% increase in time on page.

Giant Swarm

Tommy Hobin

Inbound Marketing Manager