Case Study: Jedox achieves a 54% increase in MQLs and faster sales with HubSpot

German Company Jedox Increases Marketing Qualified Leads 54% with HubSpot and Improves Sales Efficiency

Jedox, a global business intelligence and performance-management provider, was using multiple disconnected marketing and CRM tools that left prospect data fragmented, made it hard to prove marketing impact, and contributed to long sales cycles (75–130 days). When the company moved to Salesforce, leadership sought a simpler, cost‑effective marketing platform that would integrate natively and support lead generation and ongoing customer communication.

Jedox implemented HubSpot (Smart Forms, Email, Workflows and lead scoring) to consolidate data, nurture segmented buyer personas, and pass only MQLs (score ≥30) to sales. The result: marketing qualified leads rose 54%, website traffic grew 24%, visitor-to-lead conversion improved 33% (now consistently above 3%), and sales efficiency/sales cycle improved (roughly a 12–20% shorter cycle / ~20% efficiency gain).

Jedox

Marius Janssen

Head of Marketing