Case Study: Fonality achieves 135% increase in customers with HubSpot

Fonality Grows Its Customer Base 135% with HubSpot Marketing Software

Fonality, a Plano, TX developer of cloud-based business phone and unified communications solutions serving over 30,000 companies, faced a fragmented marketing stack that made campaign tracking and ROI measurement nearly impossible. The marketing team relied on multiple standalone tools (email, web analytics, PPC, social) and spreadsheets, which hindered efficiency and visibility.

By adopting HubSpot’s integrated marketing platform—blogging, email, landing pages, social inbox, analytics, A/B testing and smart forms—Fonality centralized campaign management and real-time reporting, optimized conversion assets like its Price Estimator and HUD demo, and shortened the sales cycle to 22 days. The result: web traffic tripled, customers grew 135%, and average revenue per account rose by 40%.

Fonality

Jeff Valentine

CMO, Fonality