Case Study: Flight Centre Travel Academy achieves 150% increase in leads and 50% reduction in manual marketing time with HubSpot Growth Stack

Flight Centre Travel Academy Supercharges Leads by 150% with HubSpot Growth Stack

Flight Centre Travel Academy, part of the Flight Centre Travel Group, provides training and resources for people pursuing careers in travel and tourism. The organization struggled with no CRM, fragmented spreadsheets and isolated systems, which prevented reporting, created poor internal alignment between sales and marketing, and forced decisions to be made without data — all while the team had limited digital experience and no developer support.

FCTA implemented the HubSpot Growth Stack, trained staff using HubSpot resources and a HubSpot partner, and built dashboards, buyer personas, prioritized lead lists and in-house SEO content while hosting the site on HubSpot. The coordinated, data-driven approach delivered a 150% increase in leads over 24 months, cut time spent on manual marketing tasks by 50%, saved thousands of dollars monthly in outsourcing, and significantly improved sales–marketing alignment and customer experience.

Flight Centre Travel Academy

Dimity Holland

National Marketing Leader