Case Study: FlexMR achieves 2X leads and website traffic with HubSpot

FlexMR Jumpstarts Its Lead Generation by 2X with HubSpot

FlexMR, a UK‑based provider of an online market research platform, needed its marketing to match the strength of its product. By 2015 the company was hampered by fragmented tools (multiple CMSs, Constant Contact, Hootsuite) and manual processes that prevented lead tracking, ROI measurement and effective sales–marketing alignment, so it hired a digital marketing manager and evaluated all‑in‑one platforms before choosing HubSpot for its broad feature set and Workflows.

Using HubSpot, FlexMR migrated its contacts into the CRM, defined detailed personas (including negative personas), launched landing pages and a disciplined content schedule, and automated nurturing with segmented Workflows and social publishing. Within six months leads and website traffic had doubled, organic traffic rose 108%, PPC spend fell 19%, lead quality improved, and the sales team grew from three to five to handle increased demand.

FlexMR

Christopher Martin

Digital Marketing Manager