Case Study: Firefish Software achieves 235% increase in leads and 364% organic traffic growth with HubSpot

Firefish Software - Customer Case Study

Firefish Software, a UK-based developer of recruiting and staffing applications, was running a mix of marketing tactics but had no reliable way to measure which channels worked. With customer acquisition costs soaring and strong competition, the company needed to differentiate and improve results without raising its marketing budget.

By consolidating marketing and lead management using HubSpot, Firefish gained visibility into channel performance and optimized its B2B lead generation. The changes drove a 235% increase in leads, a 364% rise in organic web traffic and a 129% uplift in traffic from social media, substantially improving visibility and pipeline quality.

Firefish Software

Wendy Mcdougall

CEO