Case Study: Intelliflo achieves 165% more leads and 174% more website traffic with HubSpot

FinTech Leader Intelliflo Uses HubSpot to Increase Leads by 165%

Intelliflo is a UK‑based SaaS provider of management software for financial advisers that wanted to shift from outbound to inbound marketing to drive more website traffic and higher‑quality leads. The marketing team needed a single platform with strong analytics and seamless Salesforce integration to measure ROI, stop switching between point tools, and help sales focus on the right prospects.

By implementing HubSpot Marketing Hub, launching a responsive site, using landing pages, smart content, SEO and email tools, and enabling quick Salesforce sync and lead scoring, Intelliflo gained clear visibility into prospect behavior and improved sales–marketing alignment. The result: website traffic up 174%, leads up 165% and organic search traffic up 83%, with faster follow‑up, better lead prioritization and scalable support for growth.

Intelliflo

Dan Moody

Digital Marketing Manager