Case Study: Finnleo achieves a 93% increase in web traffic and 41% more leads with HubSpot

Finnleo Heats Up Their Web Presence and Increase Traffic 93% with HubSpot

Finnleo, a market leader in luxury saunas, needed to grow its digital presence but struggled with poor SEO, no visitor tracking, limited conversion opportunities (only a Contact Us form), and slow website changes dependent on outside vendors. Their marketing team wanted better analytics and more top‑of‑funnel leads to support sauna dealers and sales growth.

Working with a HubSpot consultant, Finnleo overhauled on‑page SEO, added targeted CTAs and downloadable resources, launched a content‑driven blog, and used HubSpot analytics, smart forms, lead nurturing, and automated email workflows. The results: a 93% increase in traffic Q4 2013 vs Q4 2012, a 113% year‑over‑year web traffic gain since Feb 2013, and a 41% increase in leads over the same period.

Finnleo

Craig Lahti

Director of PR and Social Media