Case Study: Sales Communications triples revenue and 10x leads with HubSpot

Finnish Duo Partner with HubSpot to Transform Agency and Triple Revenue

Sales Communications, founded in Helsinki in 2012 by Jani Aaltonen and Tomi Yrjälä, reinvented itself after traditional advertising and outbound telemarketing stopped reaching buyers. Facing differentiation challenges and a recession-era market where prospects opted out of cold outreach, the partners searched for a new, measurable way to generate sales-ready leads and discovered inbound marketing and HubSpot.

They became a HubSpot partner, rebuilt their business on the HubSpot platform (blogging, landing pages, COS) and required clients to adopt inbound practices and certification. The all-in inbound approach delivered rapid results—4x website traffic, 10x lead flow, and 3x revenue growth in 2014—producing 100% of new clients from inbound, a shift to recurring retainers, and gold-tier HubSpot partner status with further growth projected.

Sales Communications

Tomi Yrjölä

Managing Partner, Sales Communications