Case Study: Beretta achieves 76% conversion of organic leads to customers with HubSpot

Famous Manufacturer Beretta Uses HubSpot Marketing Platform to Succeed in the 21st Century and Convert 76% of Visitors to Customers

Beretta, the world’s oldest family‑owned firearms manufacturer, faced rising competition, changing buyer preferences, and limited marketing bandwidth after years of one‑size‑fits‑all digital outreach and several disconnected tools. The team needed a modern, data‑driven way to understand customer lifestyles and deliver targeted content across channels.

By adopting the HubSpot marketing platform to unify blogging, landing pages, social, email and automation, Beretta began progressively profiling visitors and personalizing offers for distinct buyer personas. The result: a 76% conversion rate for organic leads, 15% conversion from social visitors, more than 4,000 orders in a single Black Friday, and new abandoned‑cart reporting that fuels efficient retargeting and revenue growth.

Beretta

Matteo Recanatini

Digital & Ecommerce Manager, Beretta