Case Study: Dawson McAllister's TheHopeLine achieves 71% increase in organic traffic and 119% boost in social reach with HubSpot

Faith-based Nonprofit TheHopeLine Increases Traffic 71% and Social Reach 119% Using HubSpot

Dawson McAllister’s TheHopeLine is a national faith-based nonprofit that reaches teens and young adults in crisis. Despite strong phone and chat outreach, the organization struggled with low search rankings, limited in-house marketing expertise, and no reliable way to capture or nurture online leads, limiting their ability to expand awareness and serve more people.

They chose HubSpot for its ease of use and nonprofit-focused support, adopting SEO, social publishing, CTAs, landing pages and automated workflows. Within months they saw a 71% increase in organic traffic and a 119% increase in social reach, a landing page submission rate of 44% that generated 250+ new contacts, and newfound self-sufficiency to scale campaigns and testing.

Dawson McAllister's TheHopeLine

David Anderson

Chief Technology Officer, Dawson McAllister's TheHopeLine