Case Study: F1F9 achieves 600 new leads per month and 7x website traffic with HubSpot

F1F9 Revolutionises its Lead Generation Process With HubSpot

F1F9 is a UK-based financial modelling and training firm with a global client base that needed to generate significantly more inbound leads. By 2013 the marketing team was juggling disparate tools (WordPress, Hootsuite/TweetDeck, Infusionsoft) that didn’t integrate or scale, slowing campaigns and limiting lead growth.

F1F9 adopted HubSpot’s Marketing and Sales platforms to centralise landing pages, forms, email automation, workflows and CRM, creating a streamlined lead-generation machine and enabling personalised sales outreach. Within months traffic and leads surged—website visits grew roughly 7x, organic traffic converts at about 8%, the company now averages 600 new leads per month, and over 20,000 people have signed up for its flagship email course.

F1F9

Stephen Daniels

Marketing Director