Case Study: eyeOpen.nl achieves 10X website traffic, 16X leads and 11X customers with HubSpot

eyeOpen.nl - Customer Case Study

eyeOpen.nl is a Dutch digital mortgage adviser launched in 2014 that had strong expert content but struggled to turn visitors into leads and customers because its marketing tools were fragmented (WordPress, TweetDeck, MailChimp) and lacked key features for conversion and nurturing. The company needed an integrated inbound marketing platform to unify content, social, email and analytics.

eyeOpen.nl adopted HubSpot in mid‑2014, centralizing its blog, social activity, landing pages, CTAs, workflows and analytics while using HubSpot Academy for training. The result: a 10× increase in website visitors, 16× more leads, 11× more customers (ebooks/checklists average a 40% conversion rate), and ongoing optimization through A/B testing to drive further growth.

eyeOpen.nl

Jade Karthaus

Content Marketing Coordinator