Case Study: Exodata achieves 6X increase in leads, 4X website traffic and 10+ new customers in 6 months with HubSpot

Exodata Boosts Its Leads by 6X with HubSpot

Exodata, a Réunion-based managed IT services provider founded in 2012, relied on old-school marketing (newspaper ads, manual email/social tools and an ineffective CRM) and faced a long sales cycle with low-quality leads. When marketing director Laurent Fontaine introduced inbound thinking, the company needed a centralized platform to professionalize content, capture and nurture prospects, and give sales visibility into the buyer journey.

Exodata implemented the HubSpot Marketing Platform and CRM, built personas, created ebooks/landing pages, set up CTAs, workflows, campaigns and analytics, and used social tools to drive awareness. In five months this approach produced a 4X increase in website traffic, a 6X increase in leads and more than 10 new customers within six months, while giving sales clear insight into prospects’ interests and improving lead quality.

Exodata

Laurent Fontaine

Marketing And Communications Director