Case Study: Epec Engineered Technologies achieves 4.2× organic traffic, 40× blog subscribers and 126% onsite conversion growth with HubSpot

Epec Engineered Technologies Jump Starts Their Success with HubSpot’s Growth Stack

Epec Engineered Technologies, a New Bedford, MA–based manufacturer of custom electronics, was frustrated with a complicated marketing automation platform and a patchwork of point solutions that made nurturing prospects and handing leads to sales slow and inefficient. The small marketing team needed a unified, user-friendly system to simplify campaign creation, align sales and marketing, and convert website visitors into qualified leads.

Epec moved to HubSpot, migrated legacy NetSuite data with BedrockData, and used HubSpot’s CMS, CRM, and Workflow tools to streamline forms, automate follow-up, and personalize outreach. The result: 4.2× more organic traffic, a 40× jump in blog subscribers (from 50 to over 2,000), and a 126% increase in onsite conversions—plus faster sales follow-up, a doubled marketing team, and plans to move the full site onto HubSpot’s platform.

Epec Engineered Technologies

Keith Araujo

Director of Marketing