Case Study: Employment Hero achieves 16% organic traffic growth and 10% month-on-month lead growth with HubSpot

Employment Hero Injects Growth and Aligns Marketing & Sales with HubSpot

Employment Hero, an Australian HR platform, faced stalled growth when a two-person marketing team inherited a legacy marketing automation setup and no clear sales process. Content was unstrategic, buyer personas didn’t exist, the website only offered a contact-sales form that generated unqualified leads, and disparate tools made reporting slow and unreliable.

By switching to HubSpot and adopting an inbound strategy, the team received hands-on onboarding and support, developed buyer personas, added new conversion points (free accounts, demos) and ran targeted content like webinars that produced 10 booked demos. The changes drove a 16% increase in organic traffic, 10% month‑on‑month lead growth, and faster, more reliable reporting and team productivity.

Employment Hero

Sebastian Reay

Employment Hero