Case Study: Elevator Agency shifts to recurring revenue and boosts client leads 594% with HubSpot

Elevator Agency Closes Biggest Retainer in Company History During Partner Sales Boot Camp

Elevator Agency, a San Diego–based digital brand strategy firm founded in 2004, faced the unpredictability of a decade-long project-based business model with recurring revenue under 5%. CEO Frank Cowell joined the HubSpot Partner Program to transition the agency to a retainer-based, inbound marketing approach and stabilize growth.

By adopting HubSpot’s platform and coaching, enrolling in an exclusive 8‑week partner sales bootcamp, and applying the inbound methodology, Elevator achieved gold-tier partner status within a year, closed the largest retainer in company history within eight weeks of training, and shifted recurring revenue to over 80% of the business. Their clients now see a 594% average increase in leads in the first 90 days, supporting Elevator’s promise to double leads early in a campaign.

Elevator Agency

Frank Cowell

Chief Executive Officer