Case Study: EHS Insight achieves 90% increase in ad conversions with HubSpot Ads

EHS Insight Increased Ad Conversions 90% Using HubSpot Ads Tool

EHS Insight is a Houston-based environmental, health and safety software company serving more than 100,000 users worldwide. With a two-person marketing team pursuing an inbound strategy, they added paid search and social to accelerate growth but struggled to measure and optimize multi-channel ad performance—relying on time-consuming spreadsheets and manual analysis to understand what drove leads and ROI.

By adopting HubSpot’s Ads Add-On they centralized ad and CRM data, eliminated spreadsheets, and could quickly see which campaigns produced MQLs and the best ROI. That clarity let them optimize bids and creative, run LinkedIn campaigns from HubSpot, and drive significant growth: a 90% increase in ad conversions, 211% more new contacts, and 225% more site visits.

EHS Insight

Gary McDonald

Chief Executive Officer and President