HubSpot
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A HubSpot Case Study
Effectly, a Stockholm-based customer experience consultancy, needed to expand beyond its initial client base by attracting more website visitors and converting them into customers. Co‑founder Joakim Thémn chose HubSpot as the marketing automation platform to implement an inbound strategy focused on customer-centric content and lead nurturing.
Using HubSpot, Effectly deployed blogs, ebooks, webinars, landing pages, smart CTAs, segmented buyer personas, and automated Workflows and emails to deliver personalized journeys. The result was a 10X increase in website traffic (200 to 2,000 monthly), a 20X increase in leads and five new clients, with plans to scale further.
Joakim Thörn
Co-Founder