Case Study: ProAthlete achieves 2x email conversions and $100K recovered from abandoned carts with HubSpot

eCommerce Giant ProAthlete Inc. Scores Using HubSpot

ProAthlete Inc., a Kansas City–based e-commerce retailer founded in 1989, has grown into the largest U.S. online seller of baseball and softball bats and gloves across sites like JustBats.com and JustBallGloves.com. As a small but busy team, they struggled with disjointed marketing tools, siloed customer lists, and one-size-fits-all email blasts that drove high opt-outs, low conversions, poor social engagement, and no automated way to recover abandoned carts.

By adopting HubSpot, ProAthlete unified their marketing into one platform for segmented lists, workflows, and personalized emails, and shifted to more relevant performance metrics. The results were strong: email conversions doubled, blog views rose 4.5x, and an abandoned-cart campaign recovered nearly 300 customers and generated about $100K—accounting for 37% of their automated email revenue—while the company expands into the full HubSpot Growth Stack.

ProAthlete

Greg Moore

Inbound Marketing Specialist