Case Study: German ECM provider d.velop achieves an 83% increase in website traffic and 200 leads/month with HubSpot

d.velop Rewrites Its Marketing Playbook With HubSpot

d.velop, a German enterprise content management (ECM) provider with more than 7,900 customers and 1.8 million users, relied mainly on print, events and PR and lacked a cohesive inbound strategy and measurable ROI. Sales kept asking for more leads, so the company needed a modern, integrated marketing approach that could produce and prove results.

d.velop adopted HubSpot Marketing Hub, launched a corporate blog and targeted inbound campaigns (landing pages, webinars, SEO, social) integrated with Microsoft Dynamics and HubSpot Sales Pro, and used live chat and HubSpot Academy training. In 12 months it increased website traffic by 83%, boosted organic traffic, now generates about 200 MQLs per month (roughly 30 SQLs passed to sales) and has already closed inbound-sourced revenue, including a €200,000 contract.

d.velop

Thomas Buddendick

Inbound Marketing Manager