Case Study: DUAL Asia Pacific achieves 30% year-on-year growth with HubSpot

DUAL Asia Pacific achieve 30% year-on-year growth with HubSpot

DUAL Asia Pacific is a specialist mid-market underwriting agency—Australia’s largest independent underwriting agency and Lloyd’s biggest coverholder—offering Accident & Health, Financial Lines and General Liability products. Their marketing was traditional and fragmented (product flyers, PDFs, multiple disconnected tools and an unstable overseas website), leaving data isolated, processes manual and digital performance unreliable.

Partnering with HubSpot agency Synx, DUAL migrated to HubSpot’s CRM, CMS and marketing/sales automation tools to centralize data, automate workflows and stabilize their online presence. The implementation drove a 15% increase in website traffic, saved about 20% of time through reduced manual tasks, and contributed to 30% year‑on‑year growth.

DUAL

Emily Winwood

Head of Digital Distribution