Case Study: Studytube achieves sales and marketing alignment for strategic growth with HubSpot's ABM tools

Driving Strategic Growth of Learning Experience Platform With HubSpot’s ABM Tools

Studytube, a Netherlands-based Learning Experience Platform, set out to grow market share, net-new monthly recurring revenue and average contract value with a 2020 goal of becoming the #1 learning-tech brand in the Netherlands. As a small team they relied on isolated point activities and lacked a single source of truth, making it difficult to turn intuitions about industries and personas into scalable, data-driven growth strategies and aligned sales‑and‑marketing execution.

They adopted HubSpot’s ABM and campaigns tools to create a one-to-many vertical approach with a one-to-few ABM program, using a seven-step process to align objectives, enrich account data, run personalized outreach, surface engaged prospects with scoring, and track account engagement in an ABM dashboard. The result was stronger sales‑marketing alignment, cleaner account data, repeatable campaign templates and clear visibility into pipeline and spend — with the team expecting measurable revenue impact before year end.

Studytube

Kees Henniphof

Chief Marketing Officer