Case Study: SpinWeb achieves 9× sales-pipeline growth and major lead/traffic gains with HubSpot

Digital Marketing Agency SpinWeb Grows Sales Pipeline Ninefold Using HubSpot

SpinWeb is a small Indianapolis-based digital agency that evolved from building websites to offering content and inbound marketing. Although the team was strong on strategy and content creation, they struggled with lead intelligence, siloed sales and marketing processes, and an inconsistent sales pipeline—prompting CEO Michael Reynolds to look for a systematic way to scale and measure performance.

By implementing HubSpot, SpinWeb added offers, landing pages, SEO-driven blogging and keyword tools, persona segmentation, lead timelines and CRM integration to capture and qualify inbound leads. The result: a ninefold increase in average sales pipeline over two years, 250% more organic traffic in one year, 350% growth in contacts in two years, far less cold calling, and faster, higher-quality sales conversations.

SpinWeb

Michael Reynolds

President and CEO