Case Study: Deep Instinct achieves 100% increase in leads with HubSpot

Deep Instinct Boosts Leads by 100% in Four Months With HubSpot

Deep Instinct, founded in 2014, is the first company to apply deep learning to cybersecurity, using an “artificial brain” to detect and block threats. As a fast‑growing startup targeting large enterprises, it knew inbound marketing was essential but was held back by slow, unintuitive agency-driven automation (Act-On) and needed an easy-to-use platform to bring marketing in‑house.

In 2016 Deep Instinct adopted the HubSpot Marketing Platform and used landing pages, CTAs, forms, workflows and social publishing with HubSpot support. The move doubled leads (100% increase), grew organic traffic 55% (site traffic +39%), delivered a 2% conversion rate and produced high-performing content (a ransomware whitepaper with a 26% visitor‑to‑lead rate), with engagement metrics continuing to improve month‑on‑month.

Deep Instinct

Maya Nix

Marketing Director