HubSpot
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A HubSpot Case Study
Datanyze is a sales-intelligence platform that helps businesses find and engage the right prospects. Growth was constrained by a patchwork of unintegrated marketing tools that forced manual processes, limited visibility into where leads came from, and made it difficult to scale marketing programs.
Datanyze adopted HubSpot’s unified marketing platform—using blogging, SEO, social inbox, lead management, forms, email and automated workflows—to centralize capture, nurturing and reporting. The move cut manual work, improved targeting and scalability, and delivered strong results: 135% more organic traffic, a 5× increase in leads and a 23% lead-to-customer conversion rate.
Sam Laber
Director of Marketing, Datanyze