Case Study: Cybereason achieves faster, smarter global growth with HubSpot

Cybereason ignited faster and smarter growth with HubSpot

Cybereason, an enterprise cybersecurity leader in endpoint protection, was experiencing rapid customer growth but struggled with a long, multi-touch sales cycle spread across many disconnected tools. Their sales and marketing teams needed a central hub to integrate apps, streamline reporting, and support global scaling.

By consolidating on HubSpot and using its hundreds of integrations (including event and webinar tools), Cybereason centralized campaign and event tracking, simplified reporting, and sped up lead follow-up across time zones. The outcome: faster, smarter growth—over 200 roadshows and global webinars tracked and measured—improved marketing and sales efficiency, clearer ROI on events, and plans to expand to HubSpot’s paid tiers.

Cybereason

Kyle McKay

Senior Manager of Marketing Operations