Case Study: Parlor Skis achieves 400% sales growth and 200% more leads with HubSpot CRM

Custom Ski Manufacturer Uses HubSpot CRM to Scale and Improve Sales Efficiency

Parlor Skis is a Boston‑based, hand‑built custom ski maker founded by three college friends who turned a passion for skiing into a small‑business manufacturing venture. As the New England‑focused startup grew, they relied on Gmail, Excel and sticky notes to manage leads and complex custom orders, which became cumbersome and unsustainable for scaling the business.

In January 2014 they adopted HubSpot CRM to centralize contacts, capture leads via a “skier profile,” automate tasks and link deals to production tickets that follow each order through the shop. The CRM streamlined sales and manufacturing workflows, making calls more productive and orders easier to track — driving a 200% increase in leads, a 400% increase in sales for the 2014/15 season, and a fourfold increase in production within a year.

Parlor Skis

Mark Wallace

Co-Founder, Parlor Skis