HubSpot
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A HubSpot Case Study
°CRYO is a Dubai-based cryotherapy company founded in 2013 that sells consumer treatments, manufactures cryotherapy equipment, supplies cryogenic gas and franchises internationally. Facing a diverse client base (consumers, franchisees and equipment buyers), °CRYO’s marketing challenge was to drive more targeted traffic and leads to its site and measure ROI across multiple revenue streams.
The company adopted the HubSpot Marketing Platform in 2016, built personas, used smart landing pages, CTAs, forms and automated workflows, and gave sales visibility into contact behavior for personalized outreach. The results were immediate: website visitors rose 44% (from 18,000 to 26,000/month), leads grew 128% (350 to 800/month), and online revenue increased 146% (AED 50,000 to AED 123,000/month).
Barish Elrekabi
Vice President of Marketing