Case Study: Crunch Fitness scales personalized member marketing with HubSpot

Crunch boosts personalized marketing with HubSpot, sending 15M emails a month

Crunch Fitness faced the challenge of empowering its wide network of franchisees to meet rising member demands for personalization and local connection without getting bogged down by corporate red tape. The fitness brand needed a way to turn local gym owners into agile marketers who could run authentic, community-focused campaigns while maintaining brand cohesion.

Using HubSpot's Marketing Hub, Crunch built a decentralized marketing ecosystem that gave franchisees professional tools like AI-powered content creation and audience segmentation. This solution enabled franchisees to send over 15 million personalized emails monthly and generate more than 2 million leads in a year. HubSpot provided the infrastructure for operational efficiency and data-driven targeting, fostering stronger local member relationships and scaling impact across hundreds of locations.

Crunch