Case Study: CrowdRise by GoFundMe streamlines the entire lead-to-customer experience and boosts conversions with HubSpot

CrowdRise by GoFundMe manages the entire customer experience in a single place

CrowdRise by GoFundMe, a leading fundraising platform for nonprofits, shifted from a B2C model to focus exclusively on B2B fundraising after its acquisition. That pivot required building a completely new B2B marketing and lead-generation framework from scratch to reach and qualify nonprofit customers effectively.

The team adopted HubSpot to centralize content, CRM, and automation—building lead-scoring workflows (using date-field logic) and a two-step demo request flow whose second “Thank You” form achieves a 70% completion rate. By moving sales and customer success onto HubSpot, integrating customer behavior via the Timeline API, and using sequences and automation, CrowdRise created a single source of truth that streamlined the entire lead-to-customer experience and improved visibility into lead quality and account progress.

CrowdRise

Gary Wohlfeill

Director of Growth and Marketing