Case Study: Critizr achieves 3X MRR and 10X organic traffic with HubSpot

Critizr Increases Monthly Recurring Revenue by 3X With HubSpot

Critizr, founded in 2011, is a France-based customer feedback platform serving retailers across Europe. After rapid growth it needed a more strategic, scalable approach to lead generation and better alignment between marketing and sales, so the company set out to adopt an inbound, all‑in‑one marketing solution to replace disparate point tools.

Critizr implemented HubSpot’s Marketing Platform and then the full Growth Stack (Marketing, CRM, Sales), building persona-driven campaigns, blogs, ebooks, landing pages, CTAs, automated workflows and sales enablement. The result: a 3X increase in monthly recurring revenue and leads, 10X organic traffic growth, hundreds of inbound leads per month, 6,000+ sales notifications in a year, and clear CAC tracking to support continued European expansion.

Critizr

Fabien Dutrieux

Critizr