Case Study: Conversant Bio achieves 3,558% ROI with HubSpot

Conversant Bio Realizes 3,558% ROI With HubSpot Partner SmartBug Media

Conversant Bio, a U.S. tissue-procurement company that supplies hyper‑annotated human samples to pharmaceutical and academic researchers, needed to attract higher‑quality, disease‑specific prospects from its website. Despite strong scientific expertise and in‑demand products, its Magento site and marketing approach weren’t communicating value or reaching distinct researcher audiences, leaving the sales pipeline underperforming.

Partnering with HubSpot partner SmartBug Media, Conversant Bio moved to HubSpot after a comprehensive inbound‑marketing gap analysis and launched persona‑driven, disease‑state targeted campaigns with ongoing conversion optimization. The program produced a 2.5× month‑over‑month increase in leads, a 7× rise in marketing‑qualified leads (MQLs rose from 10% to 70%), and delivered a 3,558% ROI (about 35.6×) within six months.

Conversant Bio

Luke Doiron

Chief Commercial Officer, Conversant Bio