Case Study: EvaluAgent achieves 30% more leads and 20% higher conversions with HubSpot

Contact Centre Software Company EvaluAgent Increases Leads by 30% with HubSpot

EvaluAgent is a UK-based cloud contact-centre workforce engagement and performance management provider that had grown from startup to mid-market. As it scaled, the company relied heavily on outbound tactics (events, advertising) and disparate tools, which produced inconsistent, less-qualified leads and made it hard to prove marketing ROI—so it needed a unified platform to attract, qualify and nurture higher-quality leads.

By adopting HubSpot’s Growth Platform and an inbound strategy—gating whitepapers and playbooks, using Smart Content and CTAs, SEO optimization, automated email workflows and centralized analytics—EvaluAgent increased overall leads by 30%, landing-page conversion rates by 20% and social-media leads by 60%, while improving lead qualification, reducing PPC spend and giving sales a steadier stream of demo-ready prospects.

EvaluAgent

Ali Zaman

Marketing Director