Case Study: HCSS achieves 3X lead growth with HubSpot's inbound marketing platform

Construction Software Company HCSS Uses HubSpot's COS and Tools to Increase Leads by 3X

HCSS, a longtime pioneer in construction software serving over 45,000 professionals since 1986, faced a growth bottleneck when its website lead generation plateaued at about 100 leads per month with conversion rates under 1%. The mid-market company relied heavily on word-of-mouth, traditional outbound marketing, and a six-person marketing team working in silos, leaving the website under‑optimized and unable to scale lead generation.

To address this, VP of Marketing Dan Briscoe implemented an inbound marketing strategy using HubSpot’s content optimization system and unified toolset starting in early 2013, standardizing workflows and building clear conversion paths. The results were substantial: leads increased 3X in two years, website traffic doubled, and revenue grew roughly 30% year over year.

HCSS

Dan Briscoe

VP Marketing