Case Study: Conference Room Systems achieves 3X lead growth and doubles sales with HubSpot

Conference Room Systems - Customer Case Study

Conference Room Systems (CRS), launched in 2013 as the eCommerce arm of Haverford Systems, sells professional audiovisual products and live support to the DIY market. Despite rapid early revenue growth, CRS struggled as cold-calling became ineffective: PPC drove traffic but didn’t capture leads, marketing lacked analytics, and the sales team’s morale and capacity suffered.

CRS implemented HubSpot and integrated its Volusion shopping cart to capture persona data, personalize emails and site content, and track which offers converted. Within six months leads tripled, landing pages averaged ~20% conversion, the database became fully persona-driven, and CRS continued doubling sales year-over-year without adding sales staff—unlocking better upsell opportunities and a streamlined, scalable sales funnel.

Conference Room Systems

Paul Richards

Director of Business Development and Strategic Alliances