Case Study: CODE41 achieves 223% revenue growth and 279% more leads with HubSpot

CODE41 Creates Their Ideal E-Commerce Customer Experience With HubSpot

CODE41 is a DACH‑region direct‑to‑consumer watchmaker that launched via a 15,000‑member crowdsourcing campaign and has grown to a community of ~400,000. Despite a hit product and strong community, the small team had virtually no marketing stack or CRM and needed a scalable way to market, support, and retain customers while delivering a premium e‑commerce experience.

They implemented HubSpot (Marketing Hub Enterprise, plus Sales and Service Hubs) to automate email marketing, advanced list segmentation, retention workflows, and ticketed customer support. HubSpot enabled 2.5 million monthly emails, better personalization, automated follow‑ups, and actionable support reporting—driving a 279% increase in leads, 257% increase in ecommerce sales, and 223% increase in revenue while improving customer support and retention.

CODE41

Amir Sfez

Chief Operating Officer