Case Study: Cloudify achieves a 70% boost in leads and conversions with HubSpot

Cloudify Increases Leads by 70% With HubSpot

Cloudify, an open‑source cloud orchestration product from GigaSpaces that helps large enterprises and telcos manage applications across major IaaS platforms, was getting plenty of website visitors but struggled to turn them into qualified leads. The marketing team relied on disconnected tools (MailChimp, Mixpanel, LeadLander) and manual processes, which wasted time and limited their ability to nurture prospects effectively.

After evaluating options, Cloudify adopted HubSpot’s Growth Stack (Marketing, CRM and Sales), using CTAs, Smart Forms, segmented lists, automated workflows, the Prospects tool and custom reporting to unify the funnel and automate targeted nurturing. The result: a 70% increase in conversion rate, roughly 600 new leads per month, faster informed sales follow‑ups and measurable visibility across marketing and sales metrics.

Cloudify

Ilan Adler

Marketing Data Analyst