Case Study: CloudApps achieves 2X revenue growth and 35% increase in inbound leads with HubSpot

CloudApps Boosts Revenue by 2X With HubSpot

CloudApps, a UK-based midmarket software company founded in 2009 that builds SuMo on the Salesforce platform to boost sales performance, was held back by a mishm mash of point solutions for email, SEO, AdWords and automation. By 2016 its marketing processes were impeding growth, so the company chose an all‑in‑one platform and implemented HubSpot to centralize lead nurturing and demand generation.

Using HubSpot (rapid onboarding, CMS migration, persona-driven workflows and native Salesforce integration), CloudApps streamlined marketing and sales, gained deeper lead insights and freed the team to focus on content and SEO. The results were immediate and measurable: a 40% increase in website traffic in month one (sustaining ~20% month-on-month), a 35% rise in inbound leads and a 2X increase in revenue, with higher-quality leads and more efficient use of resources.

CloudApps

Tim Knight

Co-Founder