Case Study: Claranet achieves 50% increase in website traffic and improved sales efficiency with HubSpot

Claranet Improves Sales Efficiency and Increases Traffic 50% Using HubSpot

Claranet is a UK‑based managed services provider operating across six European countries and serving over 4,500 customers. Despite an early commitment to inbound marketing, their results were hampered by a fragmented set of tools and low website traffic and qualified leads, so the marketing team set out to find a single platform to measure and streamline their digital efforts.

They implemented HubSpot Enterprise to centralize SEO, landing pages, email, workflows and native Salesforce integration, enabling faster, data‑driven campaigns and better sales–marketing alignment. Within 18 months traffic rose 50%, email open rates increased from 8% to 12% (+50%), landing page conversion jumped from 0.5% to 3.9% (≈8x), and sales benefited from richer lead intelligence and improved conversion conversations.

Claranet

Andrew Morris

Digital Marketing Specialist, Claranet