Case Study: Chesapeake Eye Care and Laser Center achieves an 81% increase in traffic with HubSpot

Chesapeake Eye Care and Laser Center - Customer Case Study

Chesapeake Eye Care and Laser Center, an award-winning ophthalmology practice in Annapolis, Maryland, struggled to attract the right LASIK patients in a crowded, price-driven market despite competing on surgeon quality. They needed a way to raise awareness about LASIK, target a young active demographic, and measure the ROI of their marketing spend to allocate budget more effectively.

Quintain Marketing created an inbound campaign centered on educational content, an eBook and a local influencer (meteorologist Justin Berk), then used HubSpot’s blogging, email, social and campaigns tools to publish, promote and track the effort. In four months the campaign drove over 16,000 landing-page views, 165 leads, 57 booked consultations and 14 surgeries, while overall website traffic grew 81% year-over-year—giving the team measurable analytics to optimize future spend and campaigns.

Chesapeake Eye Care and Laser Center