Case Study: CFO On-Call achieves 9.6X increase in leads with HubSpot

CFO On-Call Uses HubSpot's All-in-One Marketing Software to Increase Leads 9.6X

CFO On-Call, an Australia and New Zealand–based financial services advisory, was seeing a decline in leads as traditional telemarketing and fragmented inbound efforts stopped delivering. With limited digital presence and siloed campaigns, the team needed a unified marketing approach to support new customer and partner channels and to better educate prospective clients.

They implemented HubSpot’s all‑in‑one marketing platform, built buyer personas, expanded content (whitepapers, eBooks, blogs), and used HubSpot’s SEO, social and analytics tools to centralize posting, optimize content and focus paid spend. The result: leads grew 9.6×, web traffic increased 200%, and sales‑qualified leads rose 153%, while marketing became more efficient and targeted.

CFO On-Call

Emily Gam

Marketing Coordinator, CFO On-Call