Case Study: Century Interactive achieves improved sales efficiency and higher inbound conversions with HubSpot CRM

Century Interactive Improves Sales Efficiency with HubSpot CRM

Century Interactive, a fast‑growing call tracking company (78 employees, 17 in sales and 65% growth over two years), struggled with sales efficiency after outgrowing a home‑grown CRM and finding low adoption of a commercial SaaS CRM that required manual data entry and offered poor reporting. Although marketing had driven a surge in qualified inbound leads after adopting HubSpot’s marketing platform, sales reps were slowed by extra data work, inconsistent usage, and a lack of clear reporting.

To fix this they implemented HubSpot CRM to align sales with their inbound marketing strategy. The CRM’s ease of use, integrated email/call actions and a unified contact timeline gave reps immediate lead intelligence and faster follow‑up, while better reporting created accountability. Within three months Century Interactive saw measurable improvements in sales efficiency and lead‑to‑customer conversion rates.

Century Interactive

Patrick Elverum

Chief Operations Officer