HubSpot
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A HubSpot Case Study
Cedar Creek Cabin Rentals builds, rents and manages luxury private cabins in the mountains of Georgia. The company relied heavily on paid search—spending over $100,000—which drove bookings but produced an unsustainably high cost per customer and low ROI.
Using HubSpot’s inbound approach—focusing on SEO, content/blog, email marketing, marketing automation and lead segmentation—Cedar Creek shifted traffic away from paid channels, cutting AdWords spend by 40%, boosting leads from organic search 2.3x, and achieving a 37% lead-to-customer rate from direct traffic.
Tom Telford
CEO, Cedar Creek Cabin Rentals